dorsal/arxiv
View SchemaIntroduction to statistical physics of media processes: Mediaphysics
| Authors | Dmitri V. Kuznetsov, Igor Mandel |
|---|---|
| Categories | |
| ArXiv ID | physics/0506217 |
| URL | https://arxiv.org/abs/physics/0506217 |
Abstract
Processes of mass communications in complicated social or sociobiological systems such as marketing, economics, politics, animal populations, etc. as a subject for the special scientific discipline - "mediaphysics" - are considered in its relation with sociophysics. A new statistical physics approach to analyze these phenomena is proposed. A keystone of the approach is an analysis of population distribution between two or many alternatives: brands, political affiliations, or opinions. Relative distances between a state of a "person's mind" and the alternatives are measures of propensity to buy (to affiliate, or to have a certain opinion). The distribution of population by those relative distances is time dependent and affected by external (economic, social, marketing, natural) and internal (mean-field influential propagation of opinions, synergy effects, etc.) factors, considered as fields. Specifically, the interaction and opinion-influence field can be generalized to incorporate important elements of Ising-spin based sociophysical models and kinetic-equation ones. The distributions were described by a Schrodinger-type equation in terms of Green's functions. The developed approach has been applied to a real mass-media efficiency problem for a large company and generally demonstrated very good results despite low initial correlations of factors and the target variable.
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"abstract": "Processes of mass communications in complicated social or sociobiological\nsystems such as marketing, economics, politics, animal populations, etc. as a\nsubject for the special scientific discipline - \"mediaphysics\" - are considered\nin its relation with sociophysics. A new statistical physics approach to\nanalyze these phenomena is proposed. A keystone of the approach is an analysis\nof population distribution between two or many alternatives: brands, political\naffiliations, or opinions. Relative distances between a state of a \"person\u0027s\nmind\" and the alternatives are measures of propensity to buy (to affiliate, or\nto have a certain opinion). The distribution of population by those relative\ndistances is time dependent and affected by external (economic, social,\nmarketing, natural) and internal (mean-field influential propagation of\nopinions, synergy effects, etc.) factors, considered as fields. Specifically,\nthe interaction and opinion-influence field can be generalized to incorporate\nimportant elements of Ising-spin based sociophysical models and\nkinetic-equation ones. The distributions were described by a Schrodinger-type\nequation in terms of Green\u0027s functions. The developed approach has been applied\nto a real mass-media efficiency problem for a large company and generally\ndemonstrated very good results despite low initial correlations of factors and\nthe target variable.",
"arxiv_id": "physics/0506217",
"authors": [
"Dmitri V. Kuznetsov",
"Igor Mandel"
],
"categories": [
"physics.soc-ph",
"cond-mat.soft"
],
"title": "Introduction to statistical physics of media processes: Mediaphysics",
"url": "https://arxiv.org/abs/physics/0506217"
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